ࡱ> ] #bjbj(( UBeBe%KKKKKt# T[&w R#K$K$K$&%%4%[ [ [ [ [ [ [$]d` -[K &&%&% & &-[KKK$K$B[((( &jKK$KK$[( &[((SWK$ "*3Mv&R9V6ZX[0[oV2na& nalWWJnaKW & &( & & & & &-[-[' & & &[ & & & &na & & & & & & & & & : Note: You must use the UP and DOWN ARROW instead of TAB or SHIFT + TAB to fill out this form. This document contains twenty-two links. TalkingQuality Your Project Checklist: Promote Your Health Care Quality Report to Consumers This document contains checklists for the following section of HYPERLINK "/talkingquality/distribute/promote/index.html"Promote Your Health Care Quality Report to Consumers: Clarifying Objectives Using Multiple Strategies Return to HYPERLINK "/talkingquality/resources/checklist.html"Your Project Checklist. HYPERLINK "/talkingquality/index.html"TalkingQuality Web Site, Ƶ Last updated 12/26/18 Promote Your Report: Clarifying Objectives Key Points It is important to promote your report to your intended audience to ensure that they will easily find your report, recognize its benefits, and use it. Marketing principles can help you focus on addressing the needs of your audience and what they perceive as benefits and barriers to using this information. Learn about HYPERLINK "/talkingquality/distribute/promote/social-marketing.html"Applying the Lessons of Social Marketing to a Quality Report. Your promotional messages should aim to increase the knowledge of your audience, change their attitudes and beliefs, and influence their behaviors. Learn about HYPERLINK "/talkingquality/distribute/promote/clarify.html"Clarifying Objectives When Promoting a Health Care Quality Report. Initial choices regarding your audiences and partners can affect the success of your promotional efforts. Learn how  HYPERLINK "/talkingquality/distribute/promote/act-early/index.html" Early Decisions Shape Promotion of a Health Care Quality Report. To learn more, go to HYPERLINK "/talkingquality/distribute/promote/index.html"Promote Your Health Care Quality Report to Consumers. Questions and Tasks Press F1 if prompted to hear the remainder of the following questions.  FORMCHECKBOX  What are the objectives of your promotional campaign?  FORMTEXT Type your response here. Will you aim to increase your audiences knowledge of your report and how to access it?  FORMTEXT Type your response here. How will you address your audiences beliefs and attitudes about comparative quality information?  FORMTEXT Type your response here. What specific behaviors will you aim to encourage?  FORMTEXT Type your response here.  FORMCHECKBOX  What features and benefits of your report will you convey through your messages?  FORMTEXT Type your response here.  FORMCHECKBOX  Which segments of your audience will you aim to reach with your promotional campaign?  FORMTEXT Type your response here. Why are you focusing on these segments?  FORMTEXT Type your response here. What do you know about your audience and their information needs? Can you use any information you collected during the planning stages of your project regarding audience characteristics and information needs?  FORMTEXT Type your response here. What do you need to find out about your audience?  FORMTEXT Type your response here.  FORMCHECKBOX  Will you work with partners to promote the report?  FORMTEXT Type your response here. What are your criteria for choosing a partner for this purpose?  FORMTEXT Type your response here. List potential partners who could help you with your promotional campaign.  FORMTEXT Type your response here. How can they contribute to or support your promotional campaign?  FORMTEXT Type your response here.  FORMCHECKBOX  What are the implications of your promotional campaign for staffing, the project schedule, and the project budget?  FORMTEXT Type your response here. Promote Your Report: Using Multiple Strategies Key Points Your promotional activities should be timed to maximize the chances of reaching your intended audiences when they are likely to be receptive. Learn about HYPERLINK "/talkingquality/distribute/promote/timing.html"Timing Promotion of a Quality Report for Maximum Impact. Strategies for communicating your promotional messages to consumers include media coverage, paid advertising, free placements in other organizations communications, and personal outreach. Learn more about HYPERLINK "/talkingquality/distribute/promote/multiple/index.html"Using Multiple Strategies To Promote a Health Care Quality Report. To learn more, go to HYPERLINK "/talkingquality/distribute/promote/index.html"Promote Your Health Care Quality Report to Consumers. Questions and Tasks Press F1 if prompted to hear the remainder of the following questions.  FORMCHECKBOX  What is the timeline for your promotional campaign?  FORMTEXT Type your response here. What options are available to help you maximize the frequency and extent to which you reach potential users?  FORMTEXT Type your response here. What will you do before your report is released?  FORMTEXT Type your response here. What will you do when the report is released?  FORMTEXT Type your response here. What will you do after the release to keep the report in the public eye?  FORMTEXT Type your response here.  FORMCHECKBOX  How can you use local media to promote your report?  FORMTEXT Type your response here. Which media outlets and media professionals can help you reach your target audience?  FORMTEXT Type your response here. How will you cultivate a relationship with promising outlets?  FORMTEXT Type your response here. What are the news stories you can offer?  FORMTEXT Type your response here.  FORMCHECKBOX  What is your advertising strategy?  FORMTEXT Type your response here. What options are available and affordable using the Web?  FORMTEXT Type your response here. What options are available and affordable using print media?  FORMTEXT Type your response here. What opportunities do you have to promote your report for free through your partners?  FORMTEXT Type your response here.  FORMCHECKBOX  Could you promote your report using a more personal approach?  FORMTEXT Type your response here. In what forums could you present the report to your audience?  FORMTEXT Type your response here. Who could function as information intermediaries to tell your audience about your report?  FORMTEXT Type your response here. What will you do to cultivate information intermediaries for this purpose?  FORMTEXT Type your response here.      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HDType your response here.WWill you aim to increase your audience s knowledge of your report and how to access it?\DType your response here.aHow will you address your audience s beliefs and attitudes about comparative quality information?DType your response here.2What specific behaviors will you aim to encourage?DePWhat features and benefits of your report will you convey through your messages?DType your response here. DeUWhich segments of your audience will you aim to reach with your promotional campaign?DType your response here. DType your response here.'Why are you focusing on these segments?8DType your response here.Can you use any information you collected during the planning stages of your project regarding audience characteristics and information needs?AWhat do you know about your audience and their information needs?DType your response here.1What do you need to find out about your audience?De2Will you work with partners to promote the report?DType your response here. 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DyK yK https://www.ahrq.gov/talkingquality/distribute/promote/timing.htmlyX;H,]ą'cDyK yK https://www.ahrq.gov/talkingquality/distribute/promote/multiple/index.htmlyX;H,]ą'c DyK yK https://www.ahrq.gov/talkingquality/distribute/promote/index.htmlyX;H,]ą'cDe3What is the timeline for your promotional campaign?DType your response here. rDType your response here.lWhat options are available to help you maximize the frequency and extent to which you reach potential users?DType your response here.0What will you do before your report is released?DType your response here.-What will you do when the report is released?*DType your response here.HWhat will you do after the release to keep the report in the public eye?De3How can you use local media to promote your report?DType your response here. 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