´óÏóÊÓƵ

Contents

Branding
Color Palette
Web Files
Audio and Video
PowerPoint Presentations
Family of Products
Special Uses of the ´óÏóÊÓƵLogo
Artwork File Formats
Additional Information

´óÏóÊÓƵhas created a branded identity so external audiences can easily recognize our messages and materials. This section provides an overview of how to apply AHRQ's branded identity and design elements to products and materials.

Branding

The HHS-´óÏóÊÓƵbranding must be included on all official, AHRQ-sponsored products produced in-house or by a contractor. Products include reports, toolkits, webinar registration pages, and other products. Specific use and placement of logos should be discussed with an ´óÏóÊÓƵmanaging editor. Contractors must request the branding files from the managing editor and may not create their own logos. Grantees will not use the HHS or ´óÏóÊÓƵlogos on their products.

The branding is a combination of these design elements:

• HHS logo (Department level)
• ´óÏóÊÓƵlogo (Agency level)
• When permitted: other program logo or identification

Note: Place the following at the bottom of the first page of the document.

Examples follow of how to place logos for other programs, partners, and Federal agencies. An example of the back of a publication is also shown.

Teamed with user-friendly name of program

Teamed with non-Federal partner

Teamed with other Federal agency

Back of publication

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Color Palette

Overarching Agency products use a specific color palette:  

Ó˦ PMS 300 (RGB 0, 94, 184; CMYK 99, 50, 0, 0)

Ó˦ PMS 2613 (RGB 103, 30, 117; CMYK 74, 99, 5, 11)

Ó˦ PMS 123 (RGB, 255, 199, 44; CMYK 0, 19, 89, 0)

Agency product examples

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Web Files

For header, footer, and subordinate page header graphics, as well as implementation source codes, contact Tonya McCarther, 301-427-1392. Do not create custom headers or footers for AHRQ. Custom headers and footers for specific projects (e.g., HCUP) may be used with the ´óÏóÊÓƵheader and footer on third-level domain sites.

Web header 

Web footer

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Audio and Video

AHRQ-HHS branded logos must be included on all official, AHRQ-funded products produced in-house or by a contractor, including audio and video. For specific information about the ´óÏóÊÓƵbranding for audio and video products, refer to section 1B of these publishing guidelines.

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PowerPoint Presentations

´óÏóÊÓƵstaff are required to use the ´óÏóÊÓƵslide template (PowerPoint, 1.8 MB) for all presentations. It is available on the ´óÏóÊÓƵintranet. Contractors can use the ´óÏóÊÓƵslide template for presentations they make on the Agency’s behalf. ´óÏóÊÓƵproject officers can provide the template file. If contractors opt to use their own template, they must include HHS-´óÏóÊÓƵbranding on all slides.

Contractors may not use their logos on ´óÏóÊÓƵslide presentations; however, the contractor company name may appear on the title slide in small but visible type.

Master Slide Template Examples

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Family of Products

Products for AHRQ’s major programs have a look that ties them together. Colors and design elements give them their own identity within the ´óÏóÊÓƵbrand.

Consult the managing editor for product design specifications for AHRQ’s major programs.

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Special Uses of the ´óÏóÊÓƵLogo

In most cases, the ´óÏóÊÓƵlogo must appear with the HHS logo. In some cases, the ´óÏóÊÓƵlogo may appear by itself. General guidance follows:

• Do not use the ´óÏóÊÓƵlogo if it may appear to be an endorsement.
• If other HHS and Federal agencies provide their logos, ´óÏóÊÓƵpermits its logo to be used.
• Consult the OC managing editor before using the logo.

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Artwork File Formats

The ´óÏóÊÓƵlogo is available in several formats. Use the following table to determine which format to request.

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Additional Information

Bruce Seeman
Division of Print and Electronic Publishing
Office of Communications
Phone: 301-427-1899